Facebook Reels are available in 150 countries, and, the new Facebook video format is “the fastest-growing content format by far.”
Reels are everywhere: in Stories, on the Watch tab, at the top of the home feed and suggested throughout the Facebook news feed. The attention-grabbing clips arenot just a spectacular way to lose an entire afternoon—they’re a way for creators to make income on the platform.
Creators can monetize public Reels with overlay ads (as long as they’re a part of Facebook’s in-stream ads program). Overlay ads show up in front of Reels, so viewers can see the entire Reel and the ad at the same time. The two kinds of Overlay ads Facebook currently has are banner ads (which appear along the bottom ) and sticker ads (which the creator can place in a stationary spot on post—like, you know, a sticker).
When more people view and engage with a monetized Reel, the creator makes more money. According to Facebook, the max you can make is $35,000 a month. Not too shabby.